Google has long since made the transition from something one uses to something one does and is one of the more recent examples of the advertising 'holy grail' of product name transcendence. The road is indeed long and the way is treacherous; many a product name lies shamefully mangled in the gutter with the parent company's dream of being the next 'Hoover' trampled underfoot by the likes of 'Skype'.
These are the ones that irritate me; not the successful ones, but the losers. When an advert tries to tell me I should "Argos it" the department of my cranial bureaucracy that concerns itself with such matters has to question exactly how much of a prat (to two decimal places) would I feel saying that I was going to Argos a new lawnmower, it sounds like an obscure Greek sexual fetish.
Another similarly miserable dud would be the assertion that one should "Walk Clarks" meaning "Walk (while wearing) Clarks (brand shoes)" which is such a desperately misguided attempt to hit the popularity target that it probably landed in a civilian area and caused widespread and horrific collateral damage.
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